Identifying complex problems,
translating into design solutions
that speak the user's practical
experience and align with business goals
Identifying complex problems, translating into design solutions
that speak the user's practical experience and align with business goals
I'm a Product Designer specializing in complex B2B, SaaS, and Big Data systems
I craft data driven experiences that turn technical complexity into intuitive, scalable products
I bridge design, business, and technology through system thinking, KPI alignment,
and agile collaboration to drive measurable impact
Featured Projects
Featured Projects
Experience
With over a decade of experience in designing and developing user experiences for complex systems in the fields of B2B, SaaS, B2C, and Big Data, I have worked with companies at every stage of growth, from early stage startups to large organizations, using a variety of methodologies such as Agile and Scrum.
This experience has sharpened my professional flexibility and my ability to function both as a solo designer leading a product end to end, and as part of a multidisciplinary team
2022 - Present
EdgeHawk Security · Product Designer
Cybersecurity platform that delivers distributed real time protection against DDoS attacks and network threats
2020 - 2021
IAI · Product Designer
Israel Aerospace Industries is the largest defense industry in Israel, a global leader in technological solutions
in space, air...
2019 - 2020
Cal · UX Designer
CAL - Credit Cards for Israel: Visa, Diners and MasterCard
2018 - 2019
EyeClick · Solo UX/UI Designer
Interactive technology leader transforming spaces into immersive play areas
2017 - 2018
ePlane · UI Designer (Maternity leave replacement)
Online trading and insights platform for parts and repair services
2016 - 2017
TOYGA (Gambol Online) · UI Designer
Service company to financial organizations specializing in Online Marketing, Customer Sup
Experience
With over a decade of experience in designing and developing user experiences for complex systems in the fields of B2B, SaaS, B2C, and Big Data, I have worked with companies at every stage of growth, from early stage startups to large organizations, using a variety of methodologies such as Agile and Scrum.
This experience has sharpened my professional flexibility and my ability to function both as a solo designer leading a product end to end, and as part of a multidisciplinary team
2022 - Present
EdgeHawk Security
· Product Designer
Cybersecurity platform that delivers distributed real time protection against DDoS attacks and network threats
2020 — 2021
IAI · Product Designer
Israel Aerospace Industries is the largest defense industry in Israel, a global leader in technological solutions
in space, air...
2019 — 2020
Cal · UX Designer
CAL - Credit Cards for Israel: Visa, Diners and MasterCard
2018 — 2019
Interactive technology leader transforming spaces into immersive play areas
EyeClick · Solo UX/UI Designer
2017 — 2018
ePlane · UI Designer
(Maternity leave replacement)
Online trading and insights platform for parts and repair services
2016 — 2017
TOYGA (Gambol Online) · UI Designer
Service company to financial organizations specializing in Online Marketing, Customer Sup
2020 - 2021
IAI · Product Designer
Israel Aerospace Industries is the largest defense industry in Israel, a global leader in technological solutions
in space, air...
2019 - 2020
Cal · UX Designer
CAL - Credit Cards for Israel: Visa, Diners and MasterCard
2018 - 2019
EyeClick · Solo UX/UI Designer
Interactive technology leader transforming spaces into immersive play areas
2017 - 2018
ePlane · UI Designer (Maternity leave replacement)
Online trading and insights platform for parts and repair services
2016 - 2017